Rotate’s Live Capacity solution offers real-time market insights, which ECS Group is using to enhance its in-house business intelligence system, Apollo, to provide users with the data needed for interline partnerships, optimise customers’ networks and adjust pricing strategies according to market dynamics.
Cedric Millet, Chief Strategy and Digital Officer at ECS Group, says, “Real-time data is crucial for our Market Intelligence System as it enables responsiveness to market changes. Our teams can thus take better, proactive and informed decisions in terms of pricing or interline opportunities, for example, leading to improved revenue optimisation of the capacity we manage on behalf of our airline customers. And for ECS, that ultimately results in higher customer satisfaction and long-term business growth.”
The two main objectives behind the partnership are strategic growth and technological innovation.
Rotate’s capacity product helps ECS Group to identify market opportunities and expand into new routes or markets, growing both its market share and revenue.
Solutions such as Live Capacity helps ECS Group remain ahead of industry trends and foster digital transformation.
The main features ECS Group seeks to utilise include real-time capacity monitoring, dynamic route optimisation for freighters, an interactive dashboard and alerts and notifications about capacity changes.
Millet says, “Just as ECS Group integrates “demand” data from external market sources, it now also integrates this “supply” data into its sophisticated business intelligence system, Apollo. This system enables end-users to access data through user-friendly dashboards, and includes pre-defined KPIs crucial for informed decision-making.”
Ryan Keyrouse, CEO of Rotate, says, “The air cargo industry is fast-moving and the need for up-to-date information in today's market is critical. High-quality and real-time insights into every market in the world, allow ECS to respond quickly to changing market conditions.”