IATA has launched a new industry certification for perishables.

The Centre for Excellence for Perishable Logistics (CEIV Fresh) is set to improve the handling and the transportation by air of perishable products.

“Perishable goods is a growing market for air cargo. Ensuring that these delicate and short shelf-life products reach the customer unspoiled with minimal waste and loss is essential. Shippers will have assurance that CEIV Fresh-certified companies are operating to the highest quality and standards in the transport of perishable products,” announced Alexandre de Juniac, IATA’s Director General and CEO.

The specific time and temperature requirements for food and plant products makes the handling and transporting of perishable products challenging. The CEIV Fresh programme will meet these exacting requirements, and is primarily based on the IATA Perishable Cargo Regulations, which combines professional regulatory and operational input from industry and government experts.

The Airport Authority of Hong Kong, Cathay Pacific, Cathay Pacific Services and Hong Kong Air Cargo Terminals were the first organisations to pilot the CEIV Fresh programme, taking a community approach towards certification.