The U-Freight Group has welcomed Amazon’s decision to launch its supply chain anti-counterfeit tool internationally, with the e-retail giant expanding its product serialisation service, Transparency, to France, Germany, Italy, Spain, UK, India and Canada.

U-Freight's CEO, Simon Wong, said that the exponential growth of e-commerce and the increased role of consumers in individual transactions posed several challenges to governments and businesses alike, whether in terms of trade facilitation, safety and security, or the collection of duties and taxes.

“At U-Freight, in our development of e-commerce logistics solutions, we are continually trying to address the key issues stemming from increasing volumes of business-to-business and business-to-consumer e-commerce shipments and the time sensitivity thereof.

“The move by Amazon, which appears to be the latest in a series of initiatives to improve the tracing of products across supply chains in order to guarantee their provenance, will help us to ensure that the products we store and transport under the Fulfillment by Amazon programme are genuine.

Some examples of other U-Freight efforts to develop e-commerce logistics solutions include an investment in several of the company’s warehouse facilities to enable them to act as e-commerce fulfilment centres. UFL has been qualified by China Customs and CIQ (China Inspection and Quarantine) as a licensed Cross-border E-Commerce Enterprise and as a Cross-Border E-Commerce Logistics Service Provider.

“At U-Freight, in our development of e-commerce logistics solutions, we are continually trying to address the key issues stemming from increasing volumes of business-to-business (B2B) and business-to-consumer (B2C) e-commerce shipments and the time sensitivity thereof.
“The move by Amazon, which appears to be the latest in a series of initiatives to improve the tracing of products across supply chains in order to guarantee their provenance, will help us to ensure that the products we store and transport under the Fulfillment by Amazon (FBA) programme are genuine.