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Air Canada Cargo implements Sales Cockpit from Rotate

Air Canada Cargo is implementing Sales Cockpit from Rotate to advance digitalisation and improve customer engagement.

Sales Cockpit is web-based software which scans airline data to automatically identify specific opportunities for customers.

Its integration with other systems allows Air Canada Cargo to automatically open up sales opportunities in its CRM and better monitor agreements to track performance against customer expectations.

The integration means sales teams have timely and relevant information to improve discussions and serve customers more effectively.

Matthieu Casey, Managing Director – Commercial at Air Canada Cargo, says, “This partnership with Rotate and the roll-out of the Sales Cockpit will enable our sales teams to provide more personalised and timely service to our customers while maintaining a consistent approach globally. This consistent approach allows us to work collaboratively and proactively as our customers’ needs change.”

Ryan Keyrouse, CEO of Rotate, adds, “We are thrilled to support Air Canada Cargo in its digitalisation journey. Our collaboration has enhanced the Sales Cockpit, making it a more effective tool for their sales teams. The feedback from Air Canada Cargo has been important in refining the solution to better meet the needs of the industry.”