These are now automatically generated in real time via the Rapid Rate Response (RRR) mechanism and are displayed as directly bookable offers.
"With automated spot prices, we can make our customers offers. We are speeding up and simplifying our booking process considerably and further expanding our digital sales channels. This complements our existing personal and digital services,” explained Dorothea von Boxberg, Chief Commercial Officer at Lufthansa Cargo.
Lufthansa Cargo uses Rapid Rate Response on all of its own booking channels. Starting in December 2019, the system will generate spot price offers for all customers based in the following pilot markets: Thailand, Vietnam, North and Northeast India, Beijing, Middle East, Iran, Turkey, the US, Mexico, Spain, Portugal, Cologne and Stuttgart. Lufthansa Cargo will gradually extend the system and deploy it worldwide by the end of 2020.