Michael Sales, an air cargo marketing specialist, with strong support from Sebastiaan Scholte, believes passionately that if young people, especially students and school leavers, had more knowledge about this fascinating business, they would want to be involved.
“I have worked with a wide range of air cargo companies for over 20 years”, explains Sales. “During that time many people have said how much they need to attract a new generation with fresh ideas to make their own companies and the overall industry more competitive. I have published several books on the subject, which have been well received by universities, but I still feel there is a serious lack of awareness about air cargo, which offers so many fascinating and rewarding careers. We are aiming to attract them to this wonderful business, which has been hidden for so many years. I am extremely grateful to Sebastiaan for his support and encouragement; his knowledge and experience are invaluable.”
Scholte adds: “When I was at TIACA, we already started initiatives to help promote young people. In order to remain sustainable, we need to attract and retain talent. IMC Careers has created a website and video showing the attractions of our industry for young enthusiastic people, where we will feature several sponsors from the air cargo supply chain. The campaign will be distributed through the regular and social media, universities and schools."