Air China Cargo Airline & Cainiao Smart Logistics Network, Alibaba Group’s logistics arm, have started a new international cross-border e-commerce route to speed up the average delivery times between China and Europe.

The first B777 full freighter flight landed at Belgium’s Liège airport on August 13. Three flights will be operated each week from Hangzhou to Liège, with the final destination that of Madrid.

By establishing its eHub at Liège, Cainiao aims to improve overall logistics efficiency and expand its line-haul network in a bid to deliver globally within 72 hours. For Air China Cargo, this is the first direct co-operation with a cross-border e-commerce player. In this initiative, Cainiao's rich experience in the field of cross-border e-commerce logistics is proving to be a useful complement to Air China Cargo's air freight network.