Cainiao is the logistics arm of the Alibaba Group and the agreement will see Saudia support e-commerce operations between China and Europe by operating five weekly flights from Hong Kong to Liege, with Riyadh city as a connection point. These flights will form a sky bridge between Asia and Europe to cater for the growing demand for e-commerce.
Saudia Cargo's CEO, Omar Hariri, commented: “We are excited for this strategic agreement which will enhance logistic services between the two continents through the famous Alibaba’s e-commerce platform and its high traffic of online shoppers. This agreement is part of our framework to transform the Kingdom into an open gate for world trade and a bridge connecting East and West by leveraging its strategic location in the centre of the world. Other promising partnerships will be coming up in the near future to reinforce logistic operations of Alibaba in both continents.”