GEODIS has been chosen by Allbirds to service sales through its newly launched e-commerce website which caters to 12 European markets, including Germany, France, the Netherlands, Italy, Spain and Scandinavia.

GEODIS Netherlands will manage all of Allbirds’ warehouse activities for these new markets from its central e-fulfillment hub in Venlo. San Francisco-based Allbirds, known for its footwear made from natural materials, has also announced the opening of a physical retail store in Berlin, coming later in the year. With the partnership, GEODIS will significantly support Allbirds’ European expansion and strengthen its position in fulfillment of retail e-commerce.

The e-commerce business will partly consist of single product orders. Aligning with Allbirds’ mission to tread lightly on the planet, GEODIS aims for maximum efficiency and minimal warehouse movements. It has introduced a new, efficient order-picking process for single-piece flow, which means that in just one pick run, all single piece orders will be selected in bulk. The products will then be labelled customer specific at the packing stations. GEODIS will also control inbound quality.