This represents the peak of the fresh flower export activity, together with Mother’s Day. This year’s figure represents a growth of 45% compared to last year for the Latin American carrier.
The increase is the result of the carrier’s 2019 strategy, which created a permanent and stable increase of operations in Colombia and Ecuador. This year, roses, mixed bouquets and carnations saw the highest demand for the flower season, which started the week of January 14 and ended on February 10. Colombia and Ecuador were the main producers, and their flowers were shipped to the US, the Netherlands and China, among other destinations.
“In 2019 we decided to expand our cargo operations in Colombia and Ecuador to offer our customers enhanced frequency and capacity options,” said Felipe Caballero, LATAM Cargo Senior Revenue Manager for South America. “For the company, these Valentine's Day figures are proof that our customers understand and value our commitment and effort to provide permanent and stable solutions for their shipments."
Chrysanthemums, iris, gypsophila and greenery were also popular this season, mostly coming from Bogota and Medellin in Colombia and from Quito in Ecuador, heading on to markets in North America, Europe, Oceania, South America and Asia. This connectivity was made possible thanks to LATAM Cargo’s network of more than 145 global destinations linking Latin America to the rest of the world.