Tigers is expanding its partnership with cycling sportswear brand Rapha on B2B and B2C delivery solutions, as global e-commerce demand continues to grow.

Tigers UK is providing fulfilment services for Rapha, including distribution within the UK, the European Union and Korea, from its new Thurrock-based facility in the UK.

Other markets in Asia will be served from Tigers’ Hong Kong warehouse, where the e-commerce specialist is headquartered.

Rapha is using Tigers’ Cloud-based SmartHub:Connect (SH:C) platform, which was launched last year. SH:C is a freight, e-commerce, and logistics platform with a built-in virtual warehouse solution, offering end-to-end visibility of the global supply chain.

“Customer experience is a core part of the logistics function today, and technology is a major lever in supporting this,” said Alex Bezer, Director of Technology, Rapha. “It was important to us that we found a partner who delivered on this promise, which Tigers put at the core of their proposition, with the guarantee of full visibility through the global supply chain and logistics cycle using SH:C.”

“Digital technology is the future of the logistics and supply chain industry, and Rapha is demonstrating how SH:C simplifies e-commerce, fulfilment, and distribution for organisations, especially for those with a global marketplace,” commented Managing Director - UK and Europe, Tigers, Shahar Ayash.