In just three years since the launch of Feelunique’s dedicated Chinese website, sales to the region have grown exponentially. China already accounts for 20% of Feelunique’s annual sales, with orders being shipped from the UK.
The opening of a distribution hub in Hong Kong will deliver enhanced customer convenience, access to a wider choice of products from coveted brands, and lower shipping thresholds that will open Feelunique up to a much wider consumer population in China. The location of the distribution hub in Hong Kong allows Feelunique to get closer to one of the world’s fastest growing beauty markets while also retaining the benefits of cross-border retailing into China.
The new Hong Kong distribution hub will be overseen by Marc Ardisson, Feelunique’s Managing Director, Asia.