Etihad Cargo has accelerated its commitment to deliver heightened customer experience by inking a new partnership for digital air cargo with WebCargo by Freightos.

The WebCargo partnership extends Etihad Cargo’s digital reach to more than 1,700 logistics providers and forwarder customers globally, with the platform serving as an additional strategic channel to avail Etihad Cargo eBookings following the successful launch of Etihad Cargo’s own portal at www.etihadcargo.com in 2018. Today this receives almost 50% of the carrier’s overall bookings.

The WebCargo platform will provide instant Etihad Cargo booking schedules, promotional rates and eBooking, enabling sales and operations teams at forwarders to compare and book air freight in seconds.

Rory Fidler, Head of Technology & Innovation at Etihad Cargo, said: “We are pleased to kick-start 2020 with yet another digitalisation milestone. During the past 12 months we have introduced several initiatives to improve our customers’ experiences and provide the company with greater accessibility and visibility. Our latest API capabilities will facilitate the roll-out of our product through WebCargo over the next couple of months and they will become a key partner in strengthening our digital connection to forwarders around the world, with a special emphasis on European markets.”