IAG Cargo launched its loyalty programme in 2017 with the objective to reward small and medium sized freight forwarders and was the first rewards programme in the air cargo sector.
A year later FORWARD.REWARDS won first place at The Marketing Society Excellence Awards for building customer relationships. In 2020, IAG Cargo expanded the programme launching FORWARD.PLATINUM, an invitation only tier, for customers with a larger revenue spend.
FORWARD.REWARDS is free to join, and members earn points every time they make a booking with IAG Cargo. These points can then be spent on flights, hotels, and cargo credit.
Over the five years, flights with British Airways and Iberia have proved to be the most popular redemption option with members. The most travelled to destinations thorough the programme have been London, Madrid, New York, Delhi and Dubai. For hotel stays customers have an option of over 500,000 hotels worldwide to choose between through Global Hotel Card powered by Expedia.
Matthew Gardiner, Head of Marketing and External Communications at IAG Cargo said: “We’re delighted to be celebrating five years of FORWARD.REWARDS."