Cathay Cargo aligns with the same purpose, vision and values of its master brand Cathay and all of its subsidiary brands, including Cathay Pacific, the passenger airline, and Cathay, the everyday lifestyle offering.
Shipping directly to more than 70 destinations worldwide, Cathay Cargo is committed to advancing the development of all destination countries served by Cathay’s more than 200 aircraft.
As part of its rebranding campaign, Cathay Cargo’s website has been revamped to enable users to easily access popular features such as booking, track and trace, and flight availability, whilst also providing a clear showcase of recent campaign offers and featured solutions.
Group Chief Executive Officer Ronald Lam said: “Cathay’s cargo business has played a vital role in the success of the Cathay Group since 1946, when we carried our first shipment between China and Australia. Our cargo services operate out of our home base of Hong Kong, which is also the world’s busiest international air cargo hub.
“This is an opportune moment to align our cargo business with the master brand as we continue our cargo investments in Hong Kong and the Greater Bay Area for a promising future. This rebrand reflects our Cargo business’ commitment to the same ‘Move Beyond’ ambition as the Group, while building on a strength that the Cathay brand has long been known for – offering leading-edge services to our customers.”
Reflecting this commitment to invest, Cathay Cargo has recently introduced a number of exciting refreshed solutions, including Cathay Priority and Cathay Pharma. Cathay Mail is scheduled for a refresh in March.
Director Cargo Tom Owen said: “Cathay Cargo continues to innovate new solutions, services and technology for customers as we build towards being one of the world’s greatest service brands. Continued investment in technology and logistics will solidify our position as a leading player in the industry.”