The airline says customers will benefit from viewing prices, schedules and availability on a single page, guaranteed space through direct booking, and instant confirmation.
Click & Ship will only be available to registered customers at first before being rolled out to other users and third-party platforms, paving the way towards dynamic pricing.
Rajesh Menon, Regional Head of Cargo – South Asia, Middle East and Africa at Cathay Pacific says: “It will transform the cargo booking experience, making it a streamlined process with a fast and intuitive interface that mimics the passenger ticket-booking experience. It gives our customers visibility of price and inventory and means registered agents can book shipments at their convenience with auto-confirmation.”