Using the platform will make its capacity available to freight forwarders from late summer 2023 and accelerate Ethiopian Cargo’s digitalisation journey.
The airline aims to be among the top 20 cargo airlines worldwide by 2025 and joining the digital marketplace will grow Ethiopian’s visibility with agents worldwide and bring its brand into the digital world.
Mesfin Tasew, CEO of Ethiopian Airlines Group, says, “Digital sales will become a vital part of our future. Joining forces with cargo.one is the natural choice when looking for an experienced partner to enable the transition to digital sales. Collaboratively, we will extend Ethiopian Cargo’s reach and launch digital customer experiences at the very top of the league. cargo.one as a partner shares our own passion and drive to help boost Ethiopian Cargo to become a digital cargo role model not only for Africa, but internationally.”
Moritz Claussen, Founder and Co-CEO of cargo.one, says, “We are honoured to play a pivotal role in the digital transformation of Ethiopian Cargo as its primary digital sales channel. Many thousands of forwarders on cargo.one now look forward to a new age of access and convenience for its capacities. For Ethiopian Cargo, this key step forward will be instrumental in powering sales and brand growth, and seizing more of its huge potential for important freight markets.”
Ethiopian Cargo is working with the cargo.one team and relying on insights from cargo.one 360leap to optimise its services and capitalise on the airline’s strengths and exclusive offers with cargo.one helping to strengthen the airline’s digital proposition.