With Auto Assigned AWBs, freight forwarders can book without needing to find a valid AWB number first, though they can still enter one manually.
The user can click “Book Now” on any of Lufthansa Cargo’s offers and an AWB is automatically assigned.
Ashwin Bhat, Chief Commercial Officer of Lufthansa Cargo says: “Launching automatic assignment of Air Waybills with cargo.one is exactly the type of feature that helps us to differentiate in our digital journey and deliver freight forwarders the best possible outcomes and enhance their experience with Lufthansa Cargo.”
Oliver Neumann, Founder and Co-CEO of cargo.one says: “Users love cargo.one because it’s super easy to use, accurate and simple. Removing the pesky copy-pasting of AWB numbers makes booking simpler, faster and removes a source of errors. A small improvement with a big impact on our forwarders’ daily work.”
Air cargo bookings have relied on the manual allocation of AWB numbers and if a forwarder runs out of AWBs, the time taken to request them from the airline can result in lost business.
cargo.one surveyed its users and 55% said they had run out of AWBs in the last year, another 33% said they had experienced delays with they own AWB stock management and 12% had had an AWB validity failure.
Lufthansa Cargo is the first of cargo.one’s partners to offer Auto Assigned AWBs, making it available free of charge on global capacity.