Called Maturity Score, it determines challenges brands have to face to rapidly adapt their logistics infrastructure to changing retail purchasing habits.
In its recent original research study of brands developing e-commerce sales channels, Interactive had identified five key logistics’ capabilities needed to build and maintain flourishing ecommerce operations.
On this basis, they have devised a methodology that evaluates each e-logistics capability and converts companies’ practices into scores. The average score across the 200 companies involved in the research are a middling 58; one third of brands earned “high maturity” scores of 67 or greater; one third achieved “average maturity” with scores of 51 to 66 and the remaining third recorded “low maturity” scores of 50 or lower.