ECS Group has given its brand identity an overhaul with a new logo as it transforms the GSA business.
The old grey, white and blue logo is being replaced with a wordmark in light and dark blue, which ECS says represent trust, security and the company’s calm, structured approach to challenges.
The GSA says the Parade One typeface signifies strength and reliability, and the Parade Two font is reminiscent of taxiway markings on an airport landing strip.
Adrien Thominet, Executive Chairman of ECS Group says: “Our new brand identity is sleek, distinguishing, and illustrative of our core focus at ECS Group: our tireless determination to provide the highest quality service through innovative and comprehensive solutions, and thus contributing to our customers’ success and growth.”