Pictured: Marwan Niazi, Vice President of Commercial at Saudia Cargo
This initiative underscores Saudia Cargo’s commitment to empowering Saudi exports and ensuring they gain a strong foothold in the competitive Chinese market, opening doors to substantial growth and expansion opportunities.
The campaign is closely aligned with Saudi Arabia’s Vision 2030, which emphasizes the growth of non-oil exports and the diversification of the Kingdom's revenue streams.
Additionally, the campaign aims to deepen trade ties between Saudi Arabia and China by positioning Saudi products prominently in one of the world’s most vital markets, thereby driving economic growth.
The ‘Landing in China in 24’ is in close collaboration with the ‘Made in Saudi’ initiative, championed by the Saudi Export Development Authority, which focuses on enhancing the global recognition and quality of Saudi products.
Marwan Niazi, Vice President of Commercial at Saudia Cargo, stated, “Through this campaign, we aim to enhance our shipping capabilities and broaden our export scope to the Chinese markets by optimising export operations and providing advanced logistic services that align with the growing global market demands and commercial connections. We have focused on facilitating the access of Saudi products to the Chinese markets and showcasing our logistical capabilities and operational efficiency.”
China is Saudi Arabia’s main merchandise trading partner. In 2023, the value of Saudi exports to China was 16.1 billion SAR, representing 17% of total exports. This highlights the continuous upwards trend supporting the opening of new commercial channels and destinations in China.