As Executive Vice President – Cargo, de Bruijn will build its dedicated cargo services and capabilities.
Joining from Qatar Airways, de Bruijn has more than 15 years of airline experience, including the air cargo sector.
At Qatar Airways, she managed its global cargo sales organisation including product development and marketing, and was responsible for the freighter network planning department.
Prior to working at Qatar Airways, she was Vice President Cargo Pricing and Interline at Emirates SkyCargo.
Alexis von Hoensbroech, CEO of WestJet says: “Kirsten has demonstrated consistent and proven success in driving strategic growth for an impressive portfolio of Cargo businesses around the globe. As WestJet Cargo enters a pivotal moment of providing much-needed competitive choice and prices to customers across our network and beyond, there is no better leader for the task.”
Commenting on her new role, de Bruijn says: “With such a strong foundation supported by a growing fleet, team and complementary network, I am confident that WestJet Cargo has a bright future ahead as we strive to bring customers more choice and the caring customer service akin to the WestJet brand.”