The two companies have enjoyed a highly successful and growing partnership since Managing Director Kai Lincoln and his partners launched Omni-Channel Logistics in Australia in early 2014. SEKO Logistics created a new integrated e-commerce and logistics division in 2013 with SEKO Omni-Channel Logistics to fasttrack traditional brick-and-mortar retailers into the global e-commerce market. The four key elements of the SEKO Omni-Channel Logistics offer are seen as global fulfilment, global delivery management and global returns solutions, together with e-commerce development and design.
The SEKO Omni-Channel Logistics team under Lincoln has focused on cross-border e-commerce and global e-commerce returns solutions and has since grown its annual revenues by giving major brands and SMEs fast and easy access to primary e-commerce markets in Hong Kong, the US, UK and Southeast Asia, as well as Australia and New Zealand. Its leading e-commerce expertise has also been fully integrated with SEKO’s global network, facilitating SEKO’s fastest-growing division globally under Lincoln's team. By the end of 2017, more than half of SEKO’s global airfreight tonnage consisted of retail goods, with the majority coming from cross-border e-commerce parcels and global parcel returns.